He is a teaching fellow at SDA Bocconi School of Management, of which he is also Alumnus of the Year in 2017 Other activities ĭe Meo was a member of the Supervisory Board of Ducati and Lamborghini from 2015 to 2020. Academic sector ĭe Meo is a multilingual who speaks Italian, English, French, German and Spanish. In February 2023, he introduced a plan for the production of Renault electric vehicles in France. Accordingly, better financial results for 2021 were released, they included a 6% increase in revenues and a net profit approaching one billion (€967 million). In 2022, it was announced that Renault Group started to witness a financial improvement and de Meo managed to turn around the company in 18 months. The plan seeks to develop Renault's brands and their vehicles and make an electric transition. In January 2021, de Meo presented "Renaulution", the new strategic plan for Renault Group articulated in three phases: Resurrection, Renovation and Revolution. In 2020, he entrusted the brand Dacia, whose positioning he aspired to readjust, to Denise le Vot. In January 2020, it was announced that he would be the CEO of Renault Group effective July 2020. Cupra is the brand that helped SEAT return to profitability. He also launched the CUPRA brand, with the first model being a sports SUV: the Cupra Foremntor. Under his presidency, the brand entered the SUV category, with the models Ateca, Arona and Tarraco. (including SEAT & CUPRA) from November 2015 to January 2020. He was a member of the Supervisory Boards of Ducati and Lamborghini as well as Chairman of the Board of the Volkswagen Group in Italy and Spain. Volkswagen Group ĭe Meo joined the Volkswagen Group in 2009, as Marketing Director of the Volkswagen brand and of the Volkswagen Group, prior to taking up the position of board of management member for sales and marketing at Audi AG. In 2022, the model produced in 2007 recorded more than 3 million vehicles sold. The model is considered to be the one that 'saved' Fiat. Also, the success of its revival tends to be accredited to Luca de Meo. The re-launch of Fiat 500 in 2007 is usually attributed to him. During his time at Fiat, Luca de Meo led the Fiat 500 project and revived the Abarth brand. He also served as Chief Marketing Officer of Fiat Group from 2007 to 2009. In 2002, he joined the Fiat Group, where he was Head of Business Units of the brand Lancia, before he was appointed by Sergio Marchionne as CEO of Fiat Automobiles and later of Alfa Romeo. He began his career at Renault, from 1992 to 1998, in Italy then France, prior to joining Toyota Europe. Career Automotive sector ĭe Meo has more than twenty-five years of experience in the automotive sector. He was intrigued by the Italian pilot Arnaldo Cavallari, who took de Meo on a ride on his Lancia Fulvia HF. De Meo started to develop a passion for cars at the age of seven. In his thesis he examined business ethics, which was one of the first dissertations on this subject in Italy. Early life and education īorn in Milan in 1967 to parents originating from Puglia region, de Meo received a degree in Business Administration from Bocconi University in Milan. Luca de Meo (born 13 June 1967) is an Italian automotive executive who is currently the CEO of Renault Group. Grand Cross of the Order of Isabella the Catholic "Commendatore" by the Order of Merit of the Italian Republic
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